Will American ads stop virtue signaling for fatasses (usually blacks) at some point and go back to the actually attractive bodies they used in the 90's?
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Will American ads stop virtue signaling for fatasses (usually blacks) at some point and go back to the actually attractive bodies they used in the 90's?
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It’s up to Black women, once they get fit or start idolizing fitness you’ll see ads change. Ads market to their consumer base. If the base gets better the ads will too.
Imagine being a libertarian. Just fricking imagine being this stupid
Libertarians, anarcho-capitalists, and anarcho-communists/anarchists are the only political groups worth respecting
It’s okay anon we all went through that phase at one point.
>All groups that don't want to pay taxes
Based
Imagine not wanting to hold people accountable for their actions
Just let them do as they please they will suffer the consequences sooner or later
Black women have bee getting more and more money in the last 30-40 years so they have emerged as a demographic relevant to advertisers. Who actually have no idea what black women want - they're still in the early stages of figuring it out. So expect to see a lot of pandering and experimentation as every "empowering" (not actually empowering at all) zog trick is pulled.
Of course, when marketers and the market as a whole actually figures out what black women really want, they will be mindfricked
It is interesting because some marketers mentioned that you look what’s popular for clothes, music, dances, etc..., it will gain popularity lots of time with the rest, since they are seen as trend setting to lots of the younger crowds. Btw, what do black women want so bad?
Mo money, drugs, booze
I can count the number of black women I've met IRL who aren't overweight on one hand. Black dudes are generally just as varied as anyone else but the ladies are widely out of shape. What the FRICK is the real? Black dudes pls explain.
>Ads market to their consumer base
You know who's NOT buying fitness clothing, accessories and supplements?
You know who DOESN'T have significant disposable income to buy on commodities?
You know the sociopolitical leanings of the REAL consumers for these ads?
Think about things for just a little bit and you'll see the veneer is transparent.
You have a naive view of this, friend. Wake up. It stopped being about money a long time ago. The marketing no longer reflects the consumer base; the marketing is now created to modify the consumer base. They are forming us to fit their marketing, not forming their marketing to fit us.
If marketing was just based on a pure profit maximization strategy, nearly all ads (except some niche products geared toward specific consumers groups) would feature white women as they spend the overwhelming majority of American disposable income.
Gatorade isn’t making this ad to reach the untapped obese black female demographic. Gatorade is part of a much larger psyop designed to promote and normalize fringe ideologies and concepts that are naturally rejected by Americans. It is a concerted propaganda effort. They don’t even care if they lose money on it. Much of marketing today is an insidious act of psychological warfare against you and your family by hostile actors. Whether or not you buy the product is inconsequential as long as they gradually convince you and your children to accept the ideologies they promote.
Well said
>Inb4 meds
Meds
It's a humiliation ritual
At least this one seems to be encouraging fatties to exercise.
No. This just misleads fatties that could have considered exercise into thinking that they're at a normalized acceptable weight and will simply continue to fat all over the place.
Oh well, these ads target Black folk, fatties, and gays because they’re most likely to blow their money on useless consumer goods. Normal people not being there is a good thing.
It's targeted towards liberals. This is a good thing. Hopefully they get unhealthy I hate them
I seriously doubt she got in that pose on her own
OMG I STOOD UP FOR 10 SEC!!! GOTTA REHYDRATE WITH THIS HEALHY DRINK!! OMG I WORKED SO HARD IM SO FIT AND STRONG.
I mean, I'd be tired too after doing a 1x150kg
Probably one of those huge ass cranes
this. I bet there's 5 people in green suits holding her up
She's likely just kicked her legs up and had a photo taken before falling back down. No chance a fatty could hold a forearm stand.
I go to yoga 5 or 6 times a week, and I have literally never seen a fatty in any session. Somebody as fat as her wouldn't even be able to do a lot of the poses, because there would be large masses of fat obstructing her body from making the positions properly.
pssst.
people think yoga is some eastern wanky shit that requires no physicality when in fact it's their version of gymnastics
Clearly you've never been in a yoga class. I'd be surprised what fatties can do there.
Lmao let me tell you exactly how it is: It's like "diet coke" except it's "sports gatorade".
Just like moron fatso think drinking a diet coke cancells out sugar and means they're dieting, they'll think that drinking the gatorade fit will make them fit so they can binge on twice the cookies now.
If anything this is genius marketing, props for them using a really fat pig negress as their advertisement mascott, it makes them even more self-conscious than if it were a "genetic freak skinny b***h starvation disease alien".
No it’s encouraging the consumption of a shitty drink that is marketed as healthy so fat people will drink it thinking it will make them healthy.
What it's promoting is actually dangerous to fatties. Based?
Media panders to their consumer base, most white people make informed choices based off research or word of mouth. Blacks have poor impulse control, so that coupled with flower words, glittery lights, and mk ultra levels of shilling sell more product.
You mean target the people who won't buy their shit? I mean, who would actually be drinking gatorade if not fat people or high calorie burning athletes who need the quick sugar intake
criminally underrated
>Sides to houston, we're ready to engage second stage
An advertisement that encourages fat people to be fit?
lmao
Imagine the abs on her if she lost all that weight through rigorous fasting.
She won't though, lol. Lmao, even.
I haven't seen Gatorade on the shelves in years but isn't it basically flat blue Coke? Is it really a sports drink or just another soda?
The only “sports drink” is water, everything else is sugary shit marketed as sporty because muh electrolytes. Although I will occasionally drink a blue Gatorade zero because it tastes good.
Spotted the guy who never did enough sport to break a sweat lol.
Once you've lost a few days worth of sodium intake from sweating (meanwhile only drinking plain water), water rushes in your cells by osmosis and it has pretty fricked up consequences. It's called hyponatremia if you want to look it up.
Sport drinks and food with electrolytes are very good at preventing it. If you are sweating enough for long enough to warrant using them, then you'll definitely need some sort of "sugary shit" anyway so it might as well be in the drink.
I have no problem with seeing minorities in ads, but why can't they make them attractive? No one wants to see a gross landwhale, give us brown/black qts
>I have no problem with seeing minorities
Are blacks even considered a minority in the US at this point?
Yes? In fact they are considered the only real minority, literally everyone else has been considered “white” at some point. Even Asians who have 0% European ancestry are considered white by some, on account of their economic success.
>success is not a trait inherent in blackness
And in saying this, they proclaim their own white supremacy.
The only correct answer
Just show women who look like you doing things you lie social media about doing
>white basically means you were successful in your life in 2022 murrica
>kek+
There's really not that many blacks in America, as hard as it is to believe if you're going off of media representation. They're only like 10-15% of the population but probably more than half of media stars
>They're only like 10-15% of the population
Maybe in Montana.
In states like Montana they're 2% to 5%. Have to be in order to offset the higher %s in the southeast.
The real demographic shift is from Latinos. They're the ones growing in numbers. Black population has remained fairly steady.
Ohnonono, what? Do you live in the inner city anon?
Why she built like that green goblin guy from monsters inc.
I think it’s a mass media söy-op.
Gymshark used attractive models and bodies and became a billion dollar brand, this was only possible because of their being such a high consumer desire for ads that are marketed with beautiful people. Yet all the major well known brands use uggos and fatties, where it’s common the successful up and coming brands use attractive people.
It seems that marketing with attractive people is better at least for company growth, maybe there is some weird factor that once you become a household name you just need to market with fatties and this is the optimal strategy, but I doubt it.
Have we reached peak clown world, where actually using attractive and fit models as your USP? I'm afraid of what is next
This. The smaller the brand, the less globohomosexual topics it uses in advertising. Fat ugly Black folk are mostly a thing with huge names like Nike (and now Gatorade). But it's also a good reminder that you have a choice what to consoom, and you don't really have to buy anything from these people.
If they have enough name recognition, they get a little more wiggle room with their marketing because they don't have to work as hard to build their notoriety up or have to try and gain an established customer base. They can afford to take bigger risks like social justice/politically charged advertising which could potentially alienate a segment of consumers but at the same time also potentially generate positive PR and appeal to "socially conscious" minded consumers. An up and coming brand trying to appeal to general audiences won't want to take the risk as much and will need to play it safe by trying to avoid any controversies, while Nike and Disney can take the slight hit from conservative backlash because they already have such a huge market share
Brands hit a point where they run on inertia and will get revenue almost no matter what they do. It's not like anyone sees some fatass and thinks "oh I'll drink gatorade to look like her". They just remember gatorade exists and might grab one sometime.
>Gymshark used attractive models and bodies and became a billion dollar brand, this was only possible because of their being such a high consumer desire for ads that are marketed with beautiful people. Yet all the major well known brands use uggos and fatties, where it’s common the successful up and coming brands use attractive people.
Also that fit South Korean girl getting pounded hard wearing that Gym shark brand top helped their sales a lot. You know the vid
using porn as a form of guerilla marketing is a good strategy, it is after all probably one of the most popular forms of media out there, makes me wonder how many companies have done it
>make assertion
>no evidence
I’m afraid you’ll have to post a link to the video to convince me, sir! The rules of debate require it.
There's a version without the music somewhere, but the Korean girl is Saerosoh. Gym Shark definitely made a lot of sales from her vids alone. It's genius
https://www.pornhub.com/view_video.php?viewkey=ph5d643a41c11c7
Also more proof
https://www.pornhub.com/view_video.php?viewkey=ph5e31e05951255#1
I didn't know the one. Still not buying gymshark but god damn
>maybe there is some weird factor
It's called IPO
>Will American ads stop virtue signaling for fatasses
No. Fatties are the PERFECT consumers. They eat more, drink more, wear more fabric, drive bigger cars, use more fuel, are dumb as frick so their spending habits are moronic, and even go as far as to use healthcare more often. They are literally perfect for corporations to pander to. Why would an unhealthy, sugary "sports" drink company NOT want their consumers to be fat? To add onto it, America is just getting fatter and fatter and it's not going to get any better any time soon, or even ever, so instead of trying to make it better, just make "better" worse. Compare yourself to an unhealthy average and voila, you're no longer "fat", you're "average".
This, the majority of consumers are overweight 69 IQ morons.
Once massive companies can get funding without giving a frick about esg scores yes. So no, not for awhile.
As fat guy trying to lose weight this shit gives me more motivation that progress pics ever could
>make ad with athlete
>business as usual no one cares
>make ad with ham planet
>idiots take the bait, start foaming at the mouth, and keep your brand in the 'trending' list for that week
you morons fall for it every time
>see ad with fatty
>never buy their product
Simple as. Get fricked, moron.
>See post
>Can't comprehend due to low IQ
>queue up a standard reply
Learn to read ESL. Where did I say anything about buying their products?
This. The ad is meant exactly for people that exercise to lose weight. Regular Gatorade with sugar is meant for athletes that actually need the sugar for performance.
This has become way too prevalent too, giving it attention is you advertising for them
Nope. America is on its way to 50% obesity.
No one will miss our on 50% of a market.
>Will American ads stop virtue signaling for fatasses (usually blacks)
No, because:
women make up the bulk ( ~80%?) of consumer spending
~75% of (americans) are overweight, with black women being responsible for a huge proportion of this statistic
women and especially blacks have low IQs
Of course marketing departments are going to target the demographic that it would be the most effective on
As American consumers get fatter, advertisers will pander to them more and more. I'm not a commie in the slightest, but I imagine this is what they would call late stage capitalism.
>Will American ads stop virtue signaling for fatasses
not any time soon. mainly because its the newest freshest (gayest) mainstream fad right now and it sells. why would you cater to a niche audience when trying to make your corporation look good and sell products? they are catering to the masses and sadly the masses are only interested in making money to waste on pointless shit and disregarding their health for it
Awww shieeet Lizzo's back
Better option - advertising in general collapses and is forced to revert to decades past before hyper manipulative imagery was the norm.
advertisers realized people don't like seeing perfect people, or even normal-looking people, in ads so now they pander to the bottom 1%
I fricking hate this image.
The majority of the population are overweight at best. Why woupd businesses not target the majority of consumers?
they could at least shoop the shadows to make this more believable
ITT: homosexuals don't know about ESG
Is that what corporate wienersuckers like to refer to as "the triple bottom line"
Nope. Its essentially woke points. Blackrock's (the largest hedge fund in the world valued at around half the US GDP) algorithm invests according to ESG. Consumer investors follow blackrock's lead. As a result, if you are not woke you will not get investors
they will once their sales plummet because advertising is supposed to make you feel good about buying the thing, not disgust at fat Black folk.
Gatorade is too big to fail at this point. Whatever ads they run won't really matter since their name is kind of synonymous with sports drinks like how Kleenex is synonymous with tissue paper or Bandaid with bandages
gilette was synonymous with shaving and their shit tanked after those moronic commercials they made
Sales are irrelevant after a point. See
herd of Black personcattle
that b***h should be doing wrestling, that neck must be taking 200kg of weight.
No. Decline is a one way street.
Anon...the majority of Americans in 2022 are overweight and non white. This is just catering to the largest possible demographic of consumers
and thats a good thing
welcome to progress
No. Things are going to get worse. Also the real red pill is that these ads are actually targeting liberal white women.
>Also the real red pill is that these ads are actually targeting liberal white women.
Actually this
Ye bro frick it. I hate liberals anyway. Let the ISTners rise and the liberal white women go to their echo-chambers and become unhealthy. It's the only way they'll understand. I don't care if they're unhealthy because I hate them.
>i’s be healfy an shie- ACK!!!
I just don’t get who they think they’re fooling. It’s impossible to be physically active and be that fricking fat
sure he had to sign a liability waiver to do this pirouette. Never would such a company risk having such a hippo fractured during a commercial.
idk if this has been pointed out yet, but how the frick is the hambeast balancing herself? That's some fricking strong delts if I've ever seen some
no really, think about it. im actually impressed assuming this isnt edited
Yeah, I was thinking the same, I have doubts its real
Eventually
Fat black people have zero self awareness and will spend money on literally anything.